The concept of Ride’em Wear started as a gift that was given to Terry Wells. The gift was a horseshoe sculpture of a cowboy with a lasso. The image became the inspiration for a brand logo concept built on the same principle of giving.
When you dress in Ride’em Wear, you not only wear class and comfort that represents what you do in the horse world, you wear a lifestyle that represents the Western tradition and an unwritten code. This code was founded on honesty, family values, fair play and the strong belief that your word is your bond.
Ride’em is a company that is providing opportunities for many by giving back. Since the Ride’em Wear clothing concept began in 2005, Ride’em has developed a signature clothing line that represents all Equestrian riders for all that we do in the horse & bull riding world.
Ride’em fits all equine affairs (lifestyles and culture) because it was created for all to wear and enjoy. Like our motto says: “Don’t climb in the saddle if you’re not ready for the Ride.” Be prepared for a lifestyle that fits you. Long live Cowgirls and Cowboys.